A long time, console market was not very big in Europe. They were more focused on computer, expecially with the Amstrad, Amiga or Atari (everybody there remember the Atari-Amiga war). So console makers were not very induced to be very active on this market. But those days are gone! Now consoles is a big market in Europe… and despite this, companies are still considering Europe as a remote market, and especially Sony.
First, there is the fact that the PlayStation 3 will be launched more than four months after its debut on the North American and Japanese market. Company reps tell us that it’s better to sufficiently serve one market than not to do well everywhere. OK, but so why serving Japan and North America at the same time. And why a company like Nintendo is able to offer its products everywhere? I agree that the hardware is much more simple, but it’s more due to proper planning and consideration for European gamers.
Second, the price: the PlayStation 3 will be offered in only one version, the most expensive price, at the cheap price of $787 (599 euros), compare to the $599 in the US (even including the sales tax, that does not make the difference). I did not know that Europeans were so much more wealthy than American.
And third, Europe will now have a stripped down version of the product. Sony has decided to not include in the Europe console the chip that made possible to play with PS2 games. They will include a software emulator instead (and therefore less backward compatible). Their argument is that acting like this, they will be able to focus more on next gen games! I am not sure to understand, as once the piece of hardware is there, you don’t have too much to do. While doing the emulation with a software will require much more work to improve the list of compatible games…
My view on this is that Sony has found an easy way to lower cost of the console, while selling it at a higher price. I am not against that. But I would like that Sony considers all its customers on the same level. Which is obviously not the case today.