Not Digital Media, but definitely entertaining

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A friend forwarded this to me today: a mobile movie. Drive-ins for the 21st century. Neat.

I hope this catches on and is sustainable, and becomes at least a small part of our cultural fabric. Sure, the drive-in idea is cute, quaint, and nostalgic (for those of us that are old enough to remember them). But more than that, experiencing a great movie in different settings makes the movie mean more. And isn’t that what is most important?

For all of the discussion, innovation, and brilliance in digital media, sometimes it’s nice to remember that the media–not the technology–are what iPods, mobile phones, THX, HD, etc. are all about.