HP’s Gwen Digital Doll Design
Digital dolls of rock star are not in my collectibles. I am talking about HP’s Build your own Gwen Stefani inspired doll. When you click on the link you get taken to a Flash based site that lets you pick a doll, its hair, outfit, shoes, eyes, lips …
In the end you get to a page that lets you share this doll with Yahoo MyWeb, Del.icio.us, Digg etc. You can also print it.
I wonder about the target audience here, Kids? Teens? Tweeners? grownups? It will also be interesting to understand what social media networking will happen on sharing a digital doll. Finding someone who has the exact choice?
If you have kids, you must know a similar flash based game on Sesamestreet,org for helping Elmo Dress up for school. My daughter loves this one. Elmos keeps asking, “What shirt should I wear? Can you find me the green pants?” This is very similar to that.
In Gwen’s case, when HP brings us to print option, that I understand.
This new campaign is part of HP’s Gwen branded digital cameras and accessories. HP says,
In our efforts to blend technology with personalization and design, we are extremely proud to partner with Gwen Stefani,” said Doug Cole, director, Alliance Marketing and Entertainment, HP. “Gwen epitomizes the seamless blending of fashion, film, music and creativity, so it made perfect sense to partner with her to launch this limited edition personalized camera for customers.”
Well after all this writing, wouldn’t it be a shame if I didn’t design a doll? Here it is
Do you Digg it?
