Zingku a Boston based Mobile application startup, entered into an agreement with Google. Zingku describes its services as ” Supercharged mobile txt and picture messaging for you & your friends.” With the simplicity of TXTing Zingku puts helps you put together a quick Social Network.

Why would Google acquire a TXT application (and a small player in that)?

GigaOM says, ” … we suspect it would be to bolster their Orkut social network. Zingku is an SMS-turbocharger of sort.

GrokOnGoogle says, “Google could offer the ability
to send targeted text links, display ads, and promotional flyers to
cell phones across much of the world.”

IterativePath (that’s me) says, “Duh! There is nothing more personal and personalized than a mobile phone. Whether the mobile business models based on TXT ads or flyers are possible or not are inconsequential to Google at this stage. Following their 9 year old business strategy of, develop something remarkable first and then figure out ways to monetize it, Google is positioning itself to be the place to go to for all things Mobile. Just like becoming the verb for web search, they would want the same with mobile applications.”

On an unrelated(?) note, Google denies reports that it wants to be a telecom.