>play: Music Panel and Pay $0.00 to RadioHead
>play Music Panel will discuss the changing business models of digital music. I would like to ask the panelists, “Why should I pay any more than $0.00 for the RadioHead downloads?“
Are you going to be a >play to find out? >play is on October 27th, at Haas Schol of Business. Register Now.
Here is what people in LinkedIn world has to say to this question:
Radiohead like other Pop and R&R artists are reveling against
traditional recording business. If you are a believer of this new model
business you should address this initiative.If the answer really is zero, then delete the files.
So I say, don’t agonise over whether to pay, just do the first thing
that comes into your head. If it thats to download for free, then do
it, if you feel you want to pay then do it. But don’t let anyone tell
you what to do.
The music panel features:
Moderator:
Kelli Richards – President, All Access Group
Panelists:
Vickie Nauman - Alliance Director, Sonos, Inc.
Andrei M. Marinescu, Director, Marketing and Business Development, MOG
Anu Kirk, Director of Product Management, Rhapsody at RealNetworks
Tom Conrad - CTO - Pandora, Inc.
J Gibson - Director of Operations - reapandsow records
Technorati Tags: music, business model, digital music, drm, radiohead, free music
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October 15th, 2007 at 10:37 am
Emotions characterize the appreciation of art, not logic.
“Labels” like Radiohead and Berkeley’s Magnatune recognize that in a digital age, consumers can always pay zero for a copy from someone else. Variable pricing of unrestricted music has little to do with price minimums (although it does reduce file sharing incentives) and everything to do with allowing fanatics (e.g. Radiohead fans) pay more than the suggested retail price (as well as enabling the artist to receive a significant percentage of sales).
It’s the ultimate in price discrimination - capturing the entire area under the demand curve.
October 16th, 2007 at 8:25 pm
I paid $0.00 and downloaded the album. It probably could be the last RadioHead album I listen to or may be not. I found a compelling reason to mess with their hypothesis.
November 6th, 2007 at 7:58 pm
[…] It turns out most people chose the option of paying nothing for the RadioHead album. I did too. […]