AdAge magazine reports that the Ad agency, Brooklyn Bros. shot what is believed to be the first carbon neutral TV commercial. The Ad agency developed a software that kept track of all the carbon generated by the cars, trucks, generators, lights, etc used in creating the commercial. They said that they generated 9 tonnes of carbon and paid $20 per ton to offset it. (I picked the photo above from Flickr that I found interesting and appropriate).

We already saw SimCity mixing global warming into their system. SecondLife can’t be far behind, selling carbon offsets for LindeX.
What is next in mixing carbon neutral living and digital media?

1. Your cellphone network becomes carbon neutral. In addition to charging you overage for minutes you will also get carbon overage.
2. Carbon Neutral channel on Cable. All programs must be certified carbon neutral, and the Ads too.
3. BestBuy starts selling carbon neutral TV. It never turns on.
4. RadioHead releases a carbon neutral album, same old name your price, this time hosted on a website powered by power generated by crank turning delirious RadioHead fans who paid $300 for the album.
5. Bloggers start paying for carbon offsets for using too much of electricity in producing all those posts.
6. Google search results show carbon score for each web page listed. In addition to relevancy you can customize the search results to show first those sites that are carbon neutral.
7. Social networking sites for all those who are carbon neutral. Add to that dating sites that match you with others of same carbon profile.

Technorati Tags: carbon offsets, carbon neutral, sustainability, carbon neutral commercial, carbon neutral media