At >play conference today, the advertising panel talked about the embedded Ads, the Ads that are somewhat embedded and integrated into the content. Do you feel turned off by those or do you like the cheekiness and the irreverence. AdBrite’s Phil Kaplan talked about the Taco Bell integrated into the World Series. In cases like these people will see clearly these are Ads and won’t be confused about Ad and content but will we be turned off by this blurring of lines? Attik’s David Murphy opined that in your face advertising will soon die off but if the Ads are irreverent they capture people’s mind and imagination. Here is the Taco Bell plug in World Series.
I can’t remember the last time I ate at Taco Bell. I remember the time when Dana Carvey did a Show on ABC, the network found a sponsor for each show. Their first partner was Taco Bell and the show was called for that week as, Taco Bell’s Dana Carvey Show. The show (all Ad encroachments aside) was pretty bad and was canceled after 2-4 episodes.
Just like the burritos, the Ads in our entertainment do give people indigestion and heartburn. It must be the gas.
Nate
October 28, 2007
Wow, that last “burn” lived up to the title of the post. You guys are a riot.
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3 Comments
I think the ads incorporated into the action are almost as revolting as the substance passing as meat at a Taco Bell.
I can’t remember the last time I ate at Taco Bell. I remember the time when Dana Carvey did a Show on ABC, the network found a sponsor for each show. Their first partner was Taco Bell and the show was called for that week as, Taco Bell’s Dana Carvey Show. The show (all Ad encroachments aside) was pretty bad and was canceled after 2-4 episodes.
Just like the burritos, the Ads in our entertainment do give people indigestion and heartburn. It must be the gas.
Wow, that last “burn” lived up to the title of the post. You guys are a riot.