Live @ >play: Beyond Mobile 2.0
by santiago_rdm on October 27, 2007
Right from Andersen Auditorium. What’s transforming the mobile ecosystem and what are the major roadblocks? Here are some thoughts and questions from the panelists and audience of Beyond Mobile 2.0:
- Regarding applications one of the biggest challenges is how to bring them closer to the users. Where do we find new mobile applications and how can we easily have access to them?
- From the carriers point of view the main question mark is the everlasting chicken and egg debate: cost of data services vs. consumer engagement to new mobile services. The arrival of iphone and unlimited data plans can start breaking this loop.
- Probably the hardest challenges come from the services field. Mobile is a different media. It shouldn’t be treated as a small screen Internet. In other words, players in the industry should create a truly mobile experience. In this sense viral functionalities, social mapping, pushing the data at the right time…will add up to a new use experience.
Finally some agreement on what will be the ultimate mobile killer app: simply…..communication, right?
