>play: XOHM will Tear down this walled garden
Today at the >play conference, Mr. Rick Robinson of Sprint spoke about Xohm, Sprint’s WiMax effort. In answering to an audience question about walled gardens and the restricted access to mobile Internet, Mr. Robinson categorically said, “Xohm will teardown this wall. We will provide complete access to Internet from a WiMax enabled device”.
Sprint Nextel is clearly not afraid of being reduced to a bit-pipe (a reason most often attributed for the restricted Internet access from your phone). They are confident that a new content delivery model that is Ad supported, will let them earn from the Ad delivery and distribution.
It will be interesting how Nokia and Google’s Ad delivery to mobile will play into this. Google has the most effective Ad distribution system for Internet and will leverage it for mobile Internet. Nokia is taking all the steps necessary for Mobile Ad delivery and it is doing it mostly through acquisitions. Nokia’s new initiative “mosh” (short for Mobilize Sharing) was at display at the CTIA. When I talked to Nokia representative driving mosh at the CTIA, he said they have figured out a business model that delivers free content to the phones and supported by Ads. This Ad delivery is done using Enpocket’s framework. So what will Sprint’s Ad framework be?
As a side note, the way Mr.Robinson said it reminded me of President Reagan’s, “Mr.Gorbachev tear down this wall”.
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8 Comments
this sounds cool. and i’d guess they are looking to be a smart bit-pipe.
[...] Rick Robinson, VP of Products and Services of xOhm told the attendees of Play conference in Berkeley, Calif. that xOhm will tear down the walled gardens and do away with restricted access to the mobile Internet. “Xohm will teardown this wall. We will provide complete access to Internet from a WiMax enabled device,” he said. [...]
I’m glad to see Sprint in the forefront of tomorrow’s technology. WiMax will reshape the landscape of many industries and it will all be riding on Sprints infrastructure. Brilliant!
In a related note, Zipityzap is a new internet television subscription portal under development. It will change the landscape of the television industry by allowing content providers to reach consumers directly. Goodbye Comcast, Dish Network, etc.
The technology is available today. We are currently seeking investors:
http://zipityzap.com/OCT252007.htm
[...] At least that’s the plan for their new Xohm Wimax offering. There have been some mixed signals by Sprint execs on how open the network would actually be, but currently talking points are clearly declaring it open. Rick Robinson, VP of products and services of xOhm, told attendees of the Play conference in Berkeley, Calif., that xOhm will tear down the walled gardens and do away with restricted access to the mobile Internet. “Xohm will tear down this wall. We will provide complete access to Internet from a WiMax enabled device,” he said. [...]
[...] The Spinoff is also a better move for the wireless industry and consumers. I say this because of the short term revenue pressures may stifle the long term strategic projects that are needed to capture market share in the post 3G era. When spunoff XOHM can raise equity capital from the market and can fund the rollout without crippling the goals of XOHM. XOHM’s VP Rick Robinson has clearly said that they plan to tear down the traditional walled garden approach, something that isn’t line with the usual thinking of Mobile providers. A separate XOHM will be able to move forward with this “Wireless Democratization” without traditions slowing it down. A clear win for customers. [...]
[...] Would you have read about this blog’s post on Sprint’s move to Tear down the walled garden if not for getting shelf space on GigaOm, a 7-11 (so to speak) of content providers? [...]
[...] Talk of such such a possibility began last year at the Play conference in Berkeley, CA, but now the timing and legitimacy of such a move appears to be firming up. [...]
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