>play: XOHM will Tear down this walled garden
by Rags on October 27, 2007
Today at the >play conference, Mr. Rick Robinson of Sprint spoke about Xohm, Sprint’s WiMax effort. In answering to an audience question about walled gardens and the restricted access to mobile Internet, Mr. Robinson categorically said, “Xohm will teardown this wall. We will provide complete access to Internet from a WiMax enabled device”.
Sprint Nextel is clearly not afraid of being reduced to a bit-pipe (a reason most often attributed for the restricted Internet access from your phone). They are confident that a new content delivery model that is Ad supported, will let them earn from the Ad delivery and distribution.
It will be interesting how Nokia and Google’s Ad delivery to mobile will play into this. Google has the most effective Ad distribution system for Internet and will leverage it for mobile Internet. Nokia is taking all the steps necessary for Mobile Ad delivery and it is doing it mostly through acquisitions. Nokia’s new initiative “mosh” (short for Mobilize Sharing) was at display at the CTIA. When I talked to Nokia representative driving mosh at the CTIA, he said they have figured out a business model that delivers free content to the phones and supported by Ads. This Ad delivery is done using Enpocket’s framework. So what will Sprint’s Ad framework be?
As a side note, the way Mr.Robinson said it reminded me of President Reagan’s, “Mr.Gorbachev tear down this wall”.
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this sounds cool. and i’d guess they are looking to be a smart bit-pipe.
I’m glad to see Sprint in the forefront of tomorrow’s technology. WiMax will reshape the landscape of many industries and it will all be riding on Sprints infrastructure. Brilliant!
In a related note, Zipityzap is a new internet television subscription portal under development. It will change the landscape of the television industry by allowing content providers to reach consumers directly. Goodbye Comcast, Dish Network, etc.
The technology is available today. We are currently seeking investors:
http://zipityzap.com/OCT252007.htm
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