There is a big convergence going on between the world of Digital media and Environmental movement. I shouldn’t complain, being at Berkeley and part of the school known for its innovation, technology and Social responsibility. But I am a little perplexed by this combination of digital media (ads, TV, gaming) with green topics.
First there was a commercial that was shot in a carbon neutral way.

Then  EA announced  teaming up with BP to add Global warming to SimCity.

Now NBC Universal announced Green week with environment friendly green themes in all its shows. LA Times green blogger Siel says

Starting today, NBC shows — from “Scrubs” to “Days of Our Lives” — will feature enviro-based themes. The green-tint is part of NBC Universal’s “Green Is Universal” week, during which TV addicts can take in more than 150 hours of enviro-themed content.

I wonder how much of electricity will be spent at homes as people stay glued to their TV sets to watch 150 hours of green programming. May be NBC should use a Codec for these programs such that the progams will show only on TVs powered by  Green energy.
I also wonder if we a DMEC can get bigger sponsorship for >play 2008, if we added a Green theme to it.