Free the music?
Friday, October 5th, 2007>play Music panel will discuss the current state of digital music and the emerging path as the business models change. Is free the new business model? Giving things away for free isn’t new, people have been giving away software, books, ideas, knowledge, art all for free. There is a great study on the economics of open source by Professor Eric Von Hippel of MIT. The argument applies to any creative work that previously had a price but is now given away. In a recent article Michael Arrington of Techcrunch says, albums and singles will cease to be the source of revenue and will become marketing tools for other services (like concerts).
I will be very much interested in asking one of the panelists, RealNetworks , who have a subscription model, how the “free music movement” will transform their business model. Will Rhapsody/RealNetworks and others such services will become marketing channels rather than remain as digital music stores?
Join us at >play on October 27th to ask your questions.
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